The London Pride Festival took place June 25-26.
In the U.S., the Skittles company tweeted its support for the LGBT community.Ĭelebrate the rainbow. “We’ve given up our rainbow for Pride,” the YouTube video said, urging viewers to “find out why. The letter was accompanied by an animated video which featured the same message. And we’re not going to be the ones to steal your rainbow thunder, no siree.” “But this Pride, only one rainbow deserves to be the centre of attention-yours. “You have the rainbow … we have the rainbow … and usually that’s just hunky-dory. “So this is kind of awkward, but we’re just gonna go ahead and address the rainbow-colored elephant in the room,” the candy brand’s letter read. Leading up to London Pride, the candy company released an open letter Friday explaining its celebratory packaging. Skittles shows LGBT solidarity by shedding rainbow packaging at London pride parade /DzDRJLpn45 An all-white Skittles float was also seen making its way through the thousands of revelers during the Pride parade in London.
The candy company joined in the celebration earlier this week and handed out limited-edition black-and-white bags filled with white Skittles, with a black S imprinted on them.